Taiwan Digital Marketing
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Integrated marketing in Taiwan
In the digital world, your brand's digital assets are like the land and properties you hold, and you are the landlord striving to make every inch of your digital domain glitter with value.
Gentler Digit employs a detailed, brick-by-brick approach to integrated marketing in Taiwan, concentrating on the strategic and swift creation, planning, and optimization of essential marketing resources for brands and companies. This method embraces growth hacking principles to accelerate value growth dramatically.
In contrast to traditional marketing, which often falls short in integration, traffic convergence, and lacks data mining support, our strategy delivers comprehensive digital integration solutions. We provide focused support, offering a holistic solution that enhances the efficacy of your brand's digital assets. Moreover, our strategy seamlessly blends communication across digital and physical realms, bolstering your brand's presence to not just be visible, but to be the preferred choice.
Our Taiwan marketing strategy encompasses three primary components, detailed below:
Owned Assets: Focuses on assets completely under the brand's control, including core brand values and beliefs, logo and visual identity, target customer definition, market positioning, and internal stakeholders like team members and shareholders. This extends to the creation and expansion of an official website, showcasing product and service offerings, success stories and testimonials, blogs, free tools and courses, and an introduction to the company or brand.
Managed Assets: Refers to assets the brand can partially control, such as the use of LINE Official Accounts, social media platforms (Facebook, Instagram, YouTube, TikTok, etc.), paid advertising, and email campaigns. Additionally, it includes enhancing brand value through allied website exposure, SEO optimization, Wikipedia creation, and authorized content republishing.
Leveraged Assets: Refers to assets the brand may attempt to influence but may not fully control. Examples include Google reviews, comments on social media, word-of-mouth marketing, forum and community recommendations, influencer collaborations, and exposure in news media.
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